The Hot Mess:
- Strategy: The Hot Mess just plain doesn’t have a newsletter strategy. She sends when she remembers, is never happy with her open rate, and changes providers a lot rather than looking at her own behaviors to figure out why her newsletter isn’t working. Deep down, she knows she’s not doing things right, but it all seems like such a hassle. Easier to ignore it and get on with the next book—after all, that’s what makes the money, right?
- Frequently heard saying: “My Facebook group is so much more engaged than my mailing list.”
- What you think others are doing wrong:
Blah blah blah.
Blah blah. You need Chapter [x] of Newsletter Ninja. [insert here]
You can download a PDF of this result [here].
Or you can just hang around and wait for me to lay some tips and tricks on you every Tuesday. We’re very laid-back over here at Newsletter Ninja HQ, and just not that interested in the hard sell. Relax. You’re among friends, and you belong here.