Archetype: The Hoarder

You are: The Hoarder: Strategy: Never cleans her list. Has 60,000 subscribers, but a steadily declining open rate that’s now […]

Archetype: The Sea Captain

You are: The Sea Captain: Strategy: Organic subscribers only. Doesn’t believe in reader magnets. Frequently heard saying: “Arrrrr! Keep yer […]

Archetype: The Fly-By

You are: The Fly-By! Defining trait: Only mails when she has a new release Frequently heard saying: “People don’t care […]