Newsletter Ninja is a comprehensive course designed to teach you how to build and maintain a strongly engaged email list — one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails. We’ll dig down into the nitty-gritty of open rates, click rates, engagement, spam/promotion filters … and build solutions that work for you.
Newsletter Ninja covers the basics, the next level, and some advanced and innovative methods. Any indie author, at any stage of the game, will learn something here. Take Newsletter Ninja when you’re building a list, want to grow your existing list, or find yourself frustrated with your list’s performance. And even if you’ve come a long way on your indie author journey, don’t think you won’t learn new things even in the Basics section; you will!
Newsletter Ninja lasts four weeks. Each week includes:
- a group video call with me and all students, covering the general concepts for the week
- one-on-one call with me to talk about your specific situation
- resource lists and interactive collaborative pinboard
Week One – Basics
- Who Am I (And Who Are You)?
- You Are Not Your Reader, But You Are a Rock Star
- Why You Need a Mailing List
- My Mailing List Philosophy
Week Two – Planning
- Planning and Setup
- Onboarding Basics
- The First Date
- The Sign-Up Process
Week Three – Engagement
- Your Perfect Subscriber
- Strategies vs Tactics
- Organic List-Building
- Straight-Up Bribes
Week Four – Maintenance
- Engagement & Re-engagement
- Building Relationships & Delivering Value
- Purging Dead Weight
And all graduates get forever access to a forum of indie authors just like you — the success stories of tomorrow, who will share tips and tricks as they get bigger and better!
What are people saying about Newsletter Ninja?
“I could tell you how terrible I was at email and how this course changed my whole approach. Or how my list doubled in size in the space of a few weeks, along with open and click rates. Instead I’ll say this: email is fun again.”
-David Gaughran, nonfiction and historical fiction author
“The Newsletter Ninja class was a game-changer for me. I learned how to find my readers, how to connect with them, and how to build an authentic, lasting author/reader relationship. I have increased my mailing list and I have the tools to handle it as my list expands in the future. This class was worth every cent.”
-Julie Strauss, romance author
“I thank my lucky stars for this class. Everything I am doing is now working. I understand the rationale behind the process, and not just a scattershot do this, then this, then this. I have a workflow, and I feel like I understand it. I think the best advice for me from the class was the process (actual admin in the service used), as well as the actual words used when re-engaging a dormant list.”
-Corinne O’Flynn, fantasy and supernatural suspense author