Links

Here is the list of helpful links from the back of Newsletter Ninja (plus a few others I chuck in from time to time):

 

From Chapter 7 – The First Date

Whitelisting:

I use this one, and there’s a link at the bottom of it to generate your own version specific to your site:

https://newsletterninja.net/whitelist.html

These are good as well, with the benefit that you can just link to them without having to create a page on your own site and all that:

https://www.campaignmonitor.com/resources/guides/whitelisting

https://www.whatcounts.com/how-to-whitelist-emails

From Chapter 12 – Straight-Up Bribes

What Makes a Good Cookie:

https://insights.bookbub.com/great-prize-ideas-for-book-promotion-contests-and-giveaways

https://blog.reedsy.com/6-steps-for-building-your-author-mailing-list-through-giveaways

Bookfunnel’s series on “Using Exclusive Content to Turn Readers Into Fans”:

– Introduction: Not Sold in Stores:

https://blog.bookfunnel.com/2017/not-sold-in-stores-intro

– Part 1: Short Stories:

https://blog.bookfunnel.com/2017/using-exclusive-content-to-turn-readers-into-fans-short-stories

– Part 2: Prequel Novellas:

https://blog.bookfunnel.com/2017/using-exclusive-content-to-turn-readers-into-fans-prequel-novellas

– Part 3: Serials:

https://blog.bookfunnel.com/2017/using-exclusive-content-to-turn-readers-into-fans-serials

– Part 4: Bonus Epilogues:

https://blog.bookfunnel.com/2018/using-exclusive-content-to-turn-readers-into-fans-bonus-epilogues

Cross-promotion ideas

– Newsletter swaps or other quid pro quo strategies

– Facebook group takeovers

– Blog tours

– Instafreebie

– Booksweeps (Ryan Zee): https://booksweeps.com

– Bookfunnel cross-promos. Find people to cross-promo with by asking other authors you know, or by visiting one of these Facebook groups:

https://www.facebook.com/groups/BookFunnelCrossPromo

https://www.facebook.com/groups/Bookfunnelpromoslistbuilders/

https://www.facebook.com/groups/BookFunnelRomance/

From Chapter 13 – Engagement

Reputation:

https://blog.kissmetrics.com/improve-email-deliverability

https://fulcrumtech.net/resources/email-deliverabilty-reputation

https://www.campaignmonitor.com/blog/email-marketing/2016/07/bad-email-reputation-repair

From Chapter 14 – Deliverability

https://www.campaignmonitor.com/blog/email-marketing/2015/09/9-things-that-are-killing-your-email-deliverability

https://www.blogmarketingacademy.com/email-open-rates

Articles on avoiding SPAM filters:

https://www.yesware.com/blog/email-spam

https://www.crazyegg.com/blog/avoid-email-spam-filter

https://www.inc.com/geoffrey-james/how-to-avoid-a-spam-filter-5-rules.html

https://econsultancy.com/blog/64878-45-words-to-avoid-in-your-email-marketing-subject-lines (plus all the links in “Further reading” at the end of the article)

Lists of SPAM words:

https://emailmarketing.comm100.com/email-marketing-ebook/spam-words.aspx

https://www.mannixmarketing.com/blog/spam-trigger-words

https://www.simplycast.com/blog/100-top-email-spam-trigger-words-and-phrases-to-avoid

https://prospect.io/blog/455-email-spam-trigger-words-avoid-2018

http://blog.automational.com/2016/03/08/spam-trigger-words-to-avoid

https://blog.hubspot.com/blog/tabid/6307/bid/30684/the-ultimate-list-of-email-spam-trigger-words.aspx

From Chapter 15 – Building Relationships

Good Questions:

https://conversationstartersworld.com (This is my favorite. Just list upon list up on list of cool questions.)

https://blog.hubspot.com/service/rapport-building-questions

https://www.bustle.com/articles/119084-20-things-to-ask-your-best-friend-to-make-your-relationship-even-stronger

https://www.mantelligence.com/questions-to-ask

https://thoughtcatalog.com/sylvie-quinn/2018/04/101-totally-random-questions-that-will-help-you-start-a-conversation-and-also-keep-it-going

https://www.forbes.com/sites/darrahbrustein/2017/11/19/the-55-best-questions-to-ask-to-break-the-ice-and-really-get-to-know-someone/#4edd5afa3ca1

From Chapter 17 – Re-engagement

Subject line articles:

https://sumo.com/stories/best-email-subject-lines

https://www.digitalmarketer.com/blog/101-best-email-subject-lines-2014

https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist

https://blog.hubspot.com/marketing/best-email-subject-lines-list

https://www.wordstream.com/blog/ws/2014/03/31/email-subject-lines

Emojis:

https://knowledgebase.constantcontact.com/articles/KnowledgeBase/17990-using-emoji-in-an-email-subject-line

https://econsultancy.com/blog/66043-email-subject-lines-the-best-words-emojis-to-boost-open-rates

https://www.campaignmonitor.com/resources/guides/using-emojis-and-symbols-in-email-marketing

https://emailmonks.com/blog/email-marketing/using-emojis-subject-lines

https://www.mobilemarketer.com/news/study-certain-emojis-in-email-subject-lines-boost-read-rates/443439 (This one contains the gem of info that the poop emoji gets the highest open rate. Discretion is advised.)

From the Afterword

Examples of awesome newsletters:

https://blog.hubspot.com/marketing/email-newsletter-examples-list

https://www.lyfemarketing.com/blog/best-email-newsletter-examples

https://www.business2community.com/email-marketing/13-examples-best-email-newsletters-around-web-01831746

https://reallygoodemails.com (You can sign up for their newsletter about newsletters, like a sort of newsletter-ception.)