Download NN Learn Lesson 4 as a PDF

There are two parts to this week’s homework.

  1. Make your plan.
    1. How often will you send?
    2. What give-to-ask ratio works for you?
    3. What sorts of things will you send?
    4. How often will you attempt re-engagement?
    5. How often will you purge?
  2. Brainstorm. (5 of each is plenty.)
    1. Killer subject lines.
    2. Compelling questions.
    3. “Personal” things you can talk about.
    4. Ways to talk about your books that are “selling without selling.”
    5. Good bribes for re-engagement/purging.

Upload those below and we’ll chat in our one-on-one!


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